In-depth Question Catalog — Questions to choose from

Last updated: May 5, 2026

1. Company & Business Model

  • What is your core business?

  • How is your team structured?

  • How important are phone inquiries to your daily operations?

  • At what times do most customers call?

2. Current Call Volume & Processes

  • Who currently answers calls?

  • How many calls does your company receive per day on average?

  • How many minutes do you spend on the phone per day/week?

  • Which inquiries repeat most frequently?

  • Which conversations take the longest?

  • Are there currently missed calls or call backlogs?

  • Are you reachable 24/7, or do you have times when nobody picks up the phone?

3. Pain Points & Goals

  • Where is the most time lost on the phone today?

  • What would you most like to stop doing manually?

  • Which tasks are especially annoying or repetitive?

  • What would be ideal topics for a first automation?

    (e.g., appointment scheduling, callback intake, orders, tickets, service requests)

4. Demo / First Experience

Important: Always bring a demo (ideally slightly personalized). Let the customer call and convince themselves.

Optional questions after the demo:

  • How did the demo feel to you?

  • Can you imagine fonio handling part of your phone routine?

  • Are there specific phrases or wording we should include?

5. Technology & Infrastructure

  • Which phone system do you currently use?

  • Do you have SIP numbers, or would you like a new fonio number?

  • How does call forwarding work today?

  • Should we filter calls (e.g., emergencies, internal numbers)?

  • Do you have specific business hours?

  • What should happen when no one is available or outside business hours?

6. Implementation & Maintenance

  • Who is your technical contact for the setup?

  • Who handles adjustments to the assistant later — or should we take care of everything?

  • How often should routines be updated?

7. Buy-In & Project Start

  • When would you like to start?

  • Is there a deadline (e.g., opening, campaign, season)?

  • Should we set up a first draft together in the system today?